Q&A – What is the business value of “Doing Good” — and for whom, really? Part 1 of 2.
In boardrooms and investor meetings around the world, one question is rising above the noise: What’s the business case for Doing Good? Is it just a nice-to-have — or is it becoming the defining factor of long-term success? In this edition of the Doing Good Works FAQ Series, we explore why Doing Good is no longer a moral luxury, but a strategic necessity that only works when the motivation is real.
Doing Good Works FAQ Series
By Nick Van Langendonck, driving force Unbossers Network
Q: Hi Nick, What is the business value of “Doing Good” — and for whom, really? Greetings, H.
A: Hi H,
The world is changing — fast and radically. And with it, the logic of doing business. Where financial return used to be the only metric, today the moral compass is becoming the true driver of success. The question “What’s the return?” is being replaced by: “Is what we do good for the world and financially profitable?” And that’s not idealism. That’s strategy.
Because here’s what we’re seeing:
1. Capital is chasing Good.
In the near future, companies that do not contribute to the greater good simply won’t be able to raise funds. The standards of capital providers — from institutional investors to impact funds — are converging. The lines are blurring. A single category is emerging: investors who want to support companies that make a meaningful difference and make profit as a result. Doing Good will become a precondition for accessing the fuel for growth.
2. Impact beyond Career.
And people — especially the next generations — don’t want to work for something that doesn’t feel right. They’re not just choosing a career, they’re choosing impact. If your company doesn’t do good in the world, they simply won’t want to work for you. No talent means no culture, no innovation, no future.
3. Doing Good gets rewarded.
What private investors are seeing is that companies who truly do good are valued higher on the investment market. Why? Because there’s more capital chasing impact-driven companies than there are genuinely good companies to invest in. Doing Good has become a competitive edge — a lever for long-term advantage. But here’s the paradox: This only works if your motivation is real. If you do good just to boost your valuation, you’ll miss the mark — and the market will sense it. Authenticity isn’t a bonus; it’s the foundation.
Conclusion
A Private Equity Investor I listened to recently put it this way — and it stuck with me: “In the future, only one kind of company will have access to the resources it needs: Doing Good companies.” Whether you find that inspiring or unsettling doesn’t really matter. It won’t change the direction we’re all heading in.
Ready to put in practice.
Unbossers Network developed the Doing Good Works Company Audit — the quality label for organizations that combine profit with doing Good and want to make that visible in all their core processes.
✅ A mirror for your teams
✅ A clear framework rooted in seven timeless virtues
✅ A credible signal to customers, partners, and talent
Curious to find out where your company stands? 👉 Learn more on www.unbossers.com.
We’d love to hear how this resonates with you and what it looks like in your own work environment. And of course, you’re warmly invited to send me your own question or join one of our Long Table Dinners, where we gather around meaningful conversations like this with peers from diverse backgrounds.
👉 Join us at our next dinner party
With gratitude.
Doing Good Works
Nick & Unbossers Network
